mobile chat on multiple mobile devices

ANGELA

2K25

/ portfolio

Designing products for people, not personas

ZEITZ

ANGELA ZEITZ

Designing products for people, not personas

I design products that make complexity usable. Former VP of UX Design at Bank of New York - Pershing, now leading FinAgile Designs to help fintechs, enterprises, and SMBs launch MVPs, scale systems, and build trusted client experiences. Open to opportunities to turn complexity into clarity through design.

Photo-of-the-Designer
Signature-image

DESIGNER,
ARTIST and EntrePreneur

I started in art and education, creating visual and learning experiences that made complex ideas accessible. As a muralist and decorative painter with licensed work for retailers like Target and Costco, I learned how design choices shape engagement. In education, I built writing programs that helped first-generation students succeed, showing how structure and clarity drive understanding.
That focus on simplifying complexity led me into UX and product design.

After training at General Assembly, I applied human-centered and systems-thinking principles to enterprise challenges, ultimately serving as VP of UX Design at BNY | Pershing, leading initiatives across trading, fixed income, and investor platforms.
Through FinAgile Designs, I combine artistry, education, and strategy to help fintechs, enterprises, and growing businesses turn complexity into clarity. I’m open to collaborating with teams creating thoughtful, human-centered technology.
Based and working in the NYC area

(ET)

I’ve had the privilege of collaborating with leading financial institutions and fintech innovators—translating complex systems into intuitive, high-performing digital experiences.

creative expertise

"Design is not just what it looks like and feels like. Design is how it works."

01 ——

Digital Strategy

Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.

Strategic Planning

Market Analysis

Campaign Development

Analytics and Insights

02 ——

Brand Identity

I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.

Brand Strategy

Logo Design

Brand Guidelines

Brand collateral

03 ——

UX Design

Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.

User research

Wireframing and Prototyping

Usability Testing

Design Systems

04 ——

Visual Design

Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.

Design Principles

Art direction

Product Design

Motion Design

05 ——

Development

I create ready-to-launch websites and web apps that are dynamic, visually refined, and fully functional. Depending on the client’s needs, I tailor the technology—whether Framer, Squarespace, or an enterprise platform—to deliver production-ready digital experiences that engage users and drive results.

Responsive Design

Advanced Custom animation

No-code development

Performance Optimization

Applause Corner

Have a project?

Schedule a Call.

Let's chat!

Have a project?

I'm available for new projects

Now booking for 2026

mobile chat on multiple mobile devices

ANGELA

2K25

/ portfolio

Designing products for people, not personas

ZEITZ

ANGELA ZEITZ

Designing products for people, not personas

I design products that make complexity usable. Former VP of UX Design at Bank of New York - Pershing, now leading FinAgile Designs to help fintechs, enterprises, and SMBs launch MVPs, scale systems, and build trusted client experiences. Open to opportunities to turn complexity into clarity through design.

Photo-of-the-Designer
Signature-image

DESIGNER,
ARTIST and EntrePreneur

I started in art and education, creating visual and learning experiences that made complex ideas accessible. As a muralist and decorative painter with licensed work for retailers like Target and Costco, I learned how design choices shape engagement. In education, I built writing programs that helped first-generation students succeed, showing how structure and clarity drive understanding.
That focus on simplifying complexity led me into UX and product design.

After training at General Assembly, I applied human-centered and systems-thinking principles to enterprise challenges, ultimately serving as VP of UX Design at BNY | Pershing, leading initiatives across trading, fixed income, and investor platforms.
Through FinAgile Designs, I combine artistry, education, and strategy to help fintechs, enterprises, and growing businesses turn complexity into clarity. I’m open to collaborating with teams creating thoughtful, human-centered technology.
Based and working in the NYC area

(ET)

I’ve had the privilege of collaborating with leading financial institutions and fintech innovators—translating complex systems into intuitive, high-performing digital experiences.

creative expertise

"Design is not just what it looks like and feels like. Design is how it works."

01 ——

Digital Strategy

Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.

Strategic Planning

Market Analysis

Campaign Development

Analytics and Insights

02 ——

Brand Identity

I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.

Brand Strategy

Logo Design

Brand Guidelines

Brand collateral

03 ——

UX Design

Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.

User research

Wireframing and Prototyping

Usability Testing

Design Systems

04 ——

Visual Design

Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.

Design Principles

Art direction

Product Design

Motion Design

05 ——

Development

I create ready-to-launch websites and web apps that are dynamic, visually refined, and fully functional. Depending on the client’s needs, I tailor the technology—whether Framer, Squarespace, or an enterprise platform—to deliver production-ready digital experiences that engage users and drive results.

Responsive Design

Advanced Custom animation

No-code development

Performance Optimization

Applause Corner

I'm available for new projects

Now booking for 2026

mobile chat on multiple mobile devices

ANGELA

2K25

/ portfolio

Designing products for people, not personas

ZEITZ

ANGELA ZEITZ

Designing products for people, not personas

I design products that make complexity usable. Former VP of UX Design at Bank of New York - Pershing, now leading FinAgile Designs to help fintechs, enterprises, and SMBs launch MVPs, scale systems, and build trusted client experiences. Open to opportunities to turn complexity into clarity through design.

Photo-of-the-Designer
Signature-image

DESIGNER,
ARTIST and EntrePreneur

I started in art and education, creating visual and learning experiences that made complex ideas accessible. As a muralist and decorative painter with licensed work for retailers like Target and Costco, I learned how design choices shape engagement. In education, I built writing programs that helped first-generation students succeed, showing how structure and clarity drive understanding.
That focus on simplifying complexity led me into UX and product design.

After training at General Assembly, I applied human-centered and systems-thinking principles to enterprise challenges, ultimately serving as VP of UX Design at BNY | Pershing, leading initiatives across trading, fixed income, and investor platforms.
Through FinAgile Designs, I combine artistry, education, and strategy to help fintechs, enterprises, and growing businesses turn complexity into clarity. I’m open to collaborating with teams creating thoughtful, human-centered technology.
Based and working in the NYC area

(ET)

I’ve had the privilege of collaborating with leading financial institutions and fintech innovators—translating complex systems into intuitive, high-performing digital experiences.

creative expertise

"Design is not just what it looks like and feels like. Design is how it works."

01 ——

Digital Strategy

Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.

Strategic Planning

Market Analysis

Campaign Development

Analytics and Insights

02 ——

Brand Identity

I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.

Brand Strategy

Logo Design

Brand Guidelines

Brand collateral

03 ——

UX Design

Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.

User research

Wireframing and Prototyping

Usability Testing

Design Systems

04 ——

Visual Design

Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.

Design Principles

Art direction

Product Design

Motion Design

05 ——

Development

I create ready-to-launch websites and web apps that are dynamic, visually refined, and fully functional. Depending on the client’s needs, I tailor the technology—whether Framer, Squarespace, or an enterprise platform—to deliver production-ready digital experiences that engage users and drive results.

Responsive Design

Advanced Custom animation

No-code development

Performance Optimization

Applause Corner

I'm available for new projects
Now booking for 2026