Vice President, Product Design – BNY | Pershing
Pershing, a BNY company, is a global leader in clearing and custody services, managing over $2.5 trillion in client assets and delivering innovative, compliance-driven solutions for institutions, corporations, and high-net-worth individuals.
Trading Platform Leadership – Led the design of trading interfaces within Pershing’s 360+ product portfolio, a platform generating $2.8 billion in annual revenue and trusted with $2T+ in assets. Designed scalable, intuitive experiences across all form factors for broker-dealers and RIAs serving 6 million investor accounts.
White-Label Website Innovation – Managed the SiteBuilder white-label solution, cutting build time by 90% and saving over $5M annually across implementations for 900 clients.
Enterprise & Advisor Platform Optimization – Enhanced internal servicing tools for advisors managing $90B in assets, improving workflows for onboarding, ACAT transfers, and self-service experiences.
Personal Finance & Mobile Strategy – Designed and optimized web and mobile finance products, increasing user satisfaction by 15% and boosting self-service conversion rates by 10% within three quarters.
User Experience Designer | Freelance
Designed and delivered user-centered MVPs, with a go-to-market strategy, blending user research and strategic design to drive client success.
• Conducted user research and usability testing to inform design decisions and improve app functionality.
• Developed content strategy and UX writing for a cohesive and user-friendly app experience.
• Created wireframes and interactive prototypes in Figma for seamless developer handoff.
Managing Director – Educational Leadership, Teaching & Instructional Design
Kean University | New Jersey City University
Kean University and NJCU are public institutions in New Jersey dedicated to accessible, high-quality education, serving 16,000+ and 6,000+ students, respectively.
Leadership & Team Development – Led and mentored a 30-person team, driving a 25% increase in user engagement within six months by optimizing workflows and enhancing staff performance.
Instructional Design & Learning Innovation – Designed and launched research-based training programs, improving learning outcomes for 16,000+ students by integrating user feedback and data-driven insights.
UX Research in Education – Conducted in-depth UX research within educational environments, refining course structures and boosting student success within nine months.
Digital Strategy & Engagement Growth – Developed and implemented a comprehensive digital asset strategy, driving a 40% increase in online engagement within 12 months through targeted social media campaigns.
Proficient in Figma and Framer
Strong understanding of user-centered design principles
Ability to learn about complex subject matter
Excellent problem-solving skills and attention to detail
B.A. in English, New Jersey City University, NJ
M.A. Education, New Jersey City University, NJ
Creative and innovative thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.
Travel, particularly to Europe and warm climates.
Staying abreast of the latest trends in technology and design.
Reading, especially news and design literature.
Culinary arts and all things delicious.
Puzzles and genealogical research